There are many temples in all the wards of Pune Municipal Corporation and a large amount of Nirmalya is collected every day. It could not be immersed in the river and it could not be managed separately in every temple, so it was going with wet waste. Thum Creative Paryavaran Dakshata Kruti Munch is implementing an innovative project to make premium masala agarbatti out of Nirmalya. The project is being implemented in Pune in collaboration with Cummins India Foundation & supported by Pune Municipal Corporation.

Masala agarbatti is available in 3 series and 20 fragrances Shrikrushna, Panchyaag, SaptChiranjeev. With the help of Pune Municipal Corporation, Nirmalya in temples is collected and using Nirmalya powder along with Panchgavya, various ayurvedic herbs and natural aromatic extracts, premium quality natural masala agarbatti is made. At present 4 women have got employment due to this project. At least 20 women will be employed in the future and as sales increase, so will other employment opportunities.

Thum Creative arrange display and sale stalls at various places, societies, market places as well as in various Companies and organizations. Between January 1, 2021, and December 31, 2021, 18,000 agarbatti boxes were sold. The agarbatti is also planned to be sold on e-commerce websites and online marketplaces.

Those who wish to sell or market this agarbatti, please contact Mr. Vijay Sohoni from Thum Creative on mobile number 9225500975.

The speciality of Nirmalya agarbatti

• Agarbatti made using Nirmalya powder, Panchgavya 
• Agarbatti made using various natural, ayurvedic plants etc
• Agarbatti gives the experience of a sacred atmosphere by using Blessed Temple Flowers
• Since Panchagavya is used, agarbatti gives the experience of Yajna, Yag, Havan

Social benefits of this project:

• Respect for social sentiments – Nirmalya should not be immersed in the river and it should not be wasted.
• Proper Waste Nirmalya Management – The powder is made by sorting the petals from Nirmalya. The rest of the Nirmalya is used to make organic manure. This organic manure is given to the farmers.
• Employment Generation and Women Empowerment: 4 women are currently employed due to this project. At least 20 women will be employed in the future.
• A pilot project to produce useful products from Nirmalya
• Contribution to reduce pollution of rivers in Pune city